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BikeAdvice.in — India’s No.1 Online Motorcycle Magazine and Forum

by sugih on December 22, 2009

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My name is Deepak and here is the story behind bikeadvice.in!

I fin­ished my Engi­neer­ing stud­ies in July 2008 and I had a job offer with me. A tech­nol­ogy com­pany had selected dur­ing cam­pus recruit­ment. Ini­tially I was very happy that I com­pleted my stud­ies suc­cess­fully and I was enjoy­ing the hol­i­days. But as a few months went by, I started get­ting bored.

Dur­ing my free time I used to browse the inter­net and I came across the blog — Entrepreneurs-Journey.com — an inter­net busi­ness blog run by Yaro Starak from Aus­tralia. I really enjoyed his free pod­casts and I started to learn that inter­net can be a great way to make money. Yaro Starak had a pro­gram called Blog Mas­ter­mind which was a home study course to learn about mak­ing money online from blog­ging. Although he is not the No.1 teacher in the blog­ging indus­try, I liked his way of teach­ing so I bor­rowed money from my Dad and got into the program.

He showed us (stu­dents) a lot of suc­cess sto­ries and one that inspired me was CarAdvice.com.au. It was started by Yaro’s friend as a hobby, but now he earns more than $50,000 from his blog and he has 4 peo­ple work­ing under him. This was then, now the num­bers may be more. Apart from the money, he was liv­ing a great life style. He was pro­vid­ing mas­sive value to the soci­ety and also got chances to drive mil­lion dol­lar cars as a reviewer.

Sud­denly one day out of the blue I decided to start a blog about Indian bikes: www.BikeAdvice.in. There were already a few sites related to cars in India and I thought that by focus­ing only on bikes, I could get a chance to be the mar­ket leader in the motor­cy­cle reviews & news pub­lish­ing indus­try in India. I started the blog in August 2008.

When I started the blog, no one knew about it. When I approach bike show­rooms and ask for a test ride of their bikes, they would deny giv­ing it to me when they find out that I am not going to buy the bike. They did not care what BikeAdvice.in was. So I had to lie that I was going to buy the bike, then they would allow me to test ride it. I would note down the pros and cons of the bike in a notepad. When I take pic­tures, I would come actoss some resis­tance again from the show­room guys and I would again lie to them that my mother would like to see the photo of the bike before I buy it.

I would come back home and write about the bikes and pub­lish it. I had learned a lot about SEO in Yaro Starak’s pro­gram and it helped me to opti­mize my posts so that it would appear in the Google search engine when peo­ple search for it. The first day I got 22 vis­i­tors from Google for my first arti­cle. Today its in thousands!

The com­pany which gave me a job offer is under some finan­cial trou­ble and they haven’t called me yet. I don’t think I would be going because I am cre­at­ing more value in the world through my blog than I could have by sit­ting in the cor­po­rate cubi­cle. My hobby, busi­ness, pas­sion & enter­tain­ment will be blog­ging & Inter­net Mar­ket­ing at least for the next 50 years. :)

A mile­stone in my blog­ging jour­ney was by Sep­tem­ber 2009 when I was invited to a Chi­nese Motor­cy­cle Trade exhi­bi­tion to cover the event as a jour­nal­ist. The trip was spon­sored by the Chi­nese gov­ern­met and it was a once in a life­time, unfor­get­table experience.

Thank you for tak­ing the time to read my story and I hope I have given you a good return on invest­ment of your time through inspi­ra­tion.
Regards,

Deepak

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